THE CUSTOMER IS RIGHT! WHICH SIDE YOU’RE ON COULD DETERMINE A HIT OR A MISS (II)

Stronger reactions, for both likes and dislikes, will tend to occur when the product is closer to the body, while less important responses will occur further away. For centuries, salespeople have always been looking for an angle. They were probably unaware that they were ac…

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THE CUSTOMER IS RIGHT! WHICH SIDE YOU’RE ON COULD DETERMINE A HIT OR A MISS

Great salespeople are not born, they are made. They’ve learned a set of skills that allow them to connect quickly with their customers, and to present their product in an extremely appealing way. These skills have largely been learned, and can therefore be taught. If you ob…

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